Bondarchuk M. The competitiveness of small business in the retail trade

The dissertation is devoted to development of theoretical and methodological principles, methodological and practical recommendations to provide organizational and economic competitiveness of small businesses in the retail trade. The essence, the criteria, characteristics and role of small businesses in social and economic development of Ukraine were determined in the dissertation. Proposed competitive factors of impaction on small businesses and estimation parameters defining competitiveness. Researched the efficiency of state policy on the competitiveness of small businesses. Analyzed structural and territorial organization of small businesses in retail trade in Ukraine. Found the features of the formation of product lines and organization of supplying of goods by small business entities. Reviewed competitiveness of small businesses in the retail with the proposed method and provided features of classification in levels. Elaborated the methodical approaches to justify effective organizational and legal forms of management of a small business. Suggested the recommendations for improving the system of trading activities by small business entities. Determined the ways of improving the management of competitiveness of small businesses.