Lysak G. Managing commercial activity of wholesale trade enterprises

Object: is the process managing of commercial activities of trading enterprises;purpose: grounding of theoretical foundations and development of scientific-methodological and practical recommendations for the managing of commercial activities of wholesale trade enterprises;methods: are general scientific and specific;results: are the grounding of theoretical foundations and development of methodological and practical recommendations for the management of commercial activities of wholesale trade enterprises;novelty: improved structural model of managing commercial activity of the wholesale trade enterprise, scientific-methodological approach to the integrated assessment of the commercial activities of the wholesale trade enterprise, scientific-methodological approach to the positioning of the wholesale trade enterprise in the system of value priorities implementation of commercial activity, scientific-methodological bases of formation of a portfolio of measures to improve the commercial activities of wholesale trade enterprise;results are implemented in the production and learning process;the fields of application is trade.