Kolodka A. Organizational and economic principles of industrial enterprise image management

The object of study: the processes of image management industry as a major factor in their competitiveness. Objective: development and scientific substantiation of organizational and economic principles of a market-oriented management of industrial enterprise image. Methods and apparatus: system-structural analysis method and logic synthesis, decomposition and modeling, statistical and comparative analysis methods of economic-mathematical modeling and factor analysis. Theoretical and practical results: the theoretical and methodological development, practical proposals that contribute to improving the management of industrial enterprise image. Novelty: A methodological principles of choice of management approaches, and within them - concrete measures to image management industry; methodical bases of diagnostics of industrial image of the company; theoretical ground image impact on the economic security of industrial enterprises. The degree of implementation, development and practical guidelines introduced in the activity of LLC "Turbomash", LLC "Belopol'skii Machine Building Plant", LLC "KB" Ukrspetsmash "in the curriculum of SSU. Scope (industry) use: economics and business management.