Orlyk I. Investment support of innovative development of retail trade enterprises

Object: innovation development process retailers. Purpose: scientific substantiation of theoretical and methodological foundations and applied instruments improving investment support innovative development of retail trade. Methods: custom synthesis methods and system analysis; system analysis and theoretical generalization; statistical analysis and expert interviews; groupings, logical analysis, strategic management; systematic and comparative analysis. It is offered: conceptual bases of formation of investment planning policies support innovation retailers; improved, methodical approach to evaluating the effectiveness of investment and innovation retailers, practical management tools to its investment processes support innovation retailers. Scope of usage: The Ministry of Economic Development and Trade of Ukraine, trading enterprises.