Osipova A. The mechanism of ensuring the effective management of personnel of the enterprise.

The evolution of scientific views on the personnel management is studied and the paradigm of the modern personnel management in the system of activation of labor relations is proved. Methods, principles and criteria for the efficient personnel management are studied. The level of providing and activity conditions of the personnel of light industry enterprises in Vinnitsa region is studied. The estimation of external and internal factors of realization of personnel potential opportunities is done and the conceptual approaches of formation of the effective personnel management are outlined. Organizational and functional schemes of the mechanism of ensuring the effective management of personnel of the enterprise is improved. Approaches to the definition of motivation as a tool to improve the results of the activity of the personnel are proved. The system of monitoring of efficiency indicators of using the personnel in the management of enterprise.