Ivantsiv O. Cognitive-discursive Foundations of Corporate Image Formation (based on the texts of English press releases of international cosmetic companies).

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0416U003431

Thesis Registration Form

0416U003431.pdf

Applicant for

Specialization

  • 10.02.04 - Германські мови

30-05-2016

Specialized Academic Board

К 35.051.15

Ivan Franko National University of Lviv

Essay

The analysis framed by the cognitive-discursive scientific paradigm has allowed us to reveal the essence of corporate image, to determine the main distinctive features of the English imaging corporate discourse and its genre structure, to develop a communicative model of company’s image formation, to single out the major metaphorical models underlying this discourse and to reveal and conceptualize the discursive strategies and tactics of corporate image creation. 

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Files

aref.doc

dis.doc

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