Trusova T. Means of macroeconomic development of tourism business in Ukraine

The object of research is the process of macroeconomic development of tourist business. The subject of research is a set of theoretical, methodological and practical provisions for means of macroeconomic development of tourist business in Ukraine. The goal of research is improving the conceptual principles and tools of macroeconomic development of tourist business. Methods of morphological analysis, statistics, regression analysis, cluster analysis, integrated assessment, survey, SWOT-analysis, mapping, target-oriented approach. Novelty –is a structural and logical model of diagnosis of macroeconomic aspects of tourism businesses based on regional characteristics; approaches for identification of priority areas of tourism entrepreneurship; principles of scientific evidence of building cluster as an innovative method of promising type of tourist business; rationale of theoretical categories in the macroeconomic development of tourist business; methodical approaches for determination of the socio-economic conditions and the effects of tourism operations; adaptation of foreign experience of application of macroeconomic development of tourist business in terms of introducing of modern forms of public-private cooperation; methodical basics of the importance of tourism business in the macroeconomic development; recommendations to the formation of macroeconomic development mechanism of tourist business. Copyright recommendations used in the work of the Verkhovna Rada of Ukraine regarding tax and customs policy, the Ukrainian Union of Industrialists and Entrepreneurs, Rivne Regional State Administration, the National Natural Park "Derman-Ostrog" and in the works of domestic enterprises, in particular tourist enterprises.