Nosova T. Managing intellectual potential of trade enterprises

Object is a process of management intellectual potential of enterprises; the goal is to study the theoretical bases, the development of methodological and practical recommendations for the management of intellectual potential of trade enterprises; methods are general scientific and special; results - the development of theoretical and methodological foundations of management intellectual potential of commercial enterprise; novelty - the scientific and methodical approach to the evaluation of intellectual potential of the commercial enterprise; scientific and methodical approach to the evaluation of intellectual reserve; methodological tools for assessing the attractiveness of intellectual balance of interests which controlled by subjects' of management intellectual potential; scientific and methodical approach to the justification of management the strategies of intellectual potential; classification of the intellectual potential; conceptual approach to the management of intellectual potential of commercial enterprise; model of management intellectual potential of commercial enterprises which is establishment on the basis of situation-oriented approach.