Frolenko O. Information support of marketing component of strategic management of engineering enterprises development

The object of the research is processes of informational provision of a marketing component of strategic management of engineering enterprises development. The aim of the work is to study theoretical and methodological foundations and development of scientific and practical recommendations for improvement of informational provision of a marketing component of strategic management of engineering enterprises development. The author has used methods of dialectical cognition and generalization; scientific abstraction; interview; statistical and analytical; analytical and computational; a theory of fuzzy sets; correlation and regression as well as graphical and analytical analysis.The theoretical value is a systematic study of modern achievements in scientific field as for strategic management of engineering enterprises development and informational provision of marketing activities as well as in solving practical issues relating to determining the areas of engineering enterprises development, increasing of their competitiveness, which helps to solve some scientific problems and serves as a basis for management decision-making by managers as for entering new markets. The practical value of the gained results is in the possibility of using the research results to improve informational provision of a marketing component of strategic management of engineering enterprises development.The scientific novelty of the gained results is in development of structural and functional model of the informational provision system of a marketing component of strategic management of engineering enterprises development; improvement of the interpretation of essence and tasks of marketing in strategic management of the industrial enterprise development; processing technology of marketing information to evaluate the state of the engineering enterprise; impact assessment system of informational provision on the effectiveness of strategic activity of the enterprise; theoretical and applied approaches to the development trends of engineering enterprises partnership relations formation within the strategic industrial partnership; scientific and methodical approaches to building an information provision system of strategic management of the engineering enterprise development; management models of partnership relations between suppliers and consumers of intermediate consumption goods; expanding the terminological apparatus of the theory of strategic management through the introduction of the following integrated terms: "marketing component of strategic management of an enterprise development", "informational provision of a marketing component of the enterprise development strategic management".The subject of research is theoretical and methodological aspects and practical tools of informational provision of a marketing component of strategic management of engineering enterprises development. The scope of use of the author's recommendations is domestic engineering enterprises, higher educational establishments, and governmental bodies. 74527452