Chernysheva O. Estimation of the tire enterprises production competitiveness

Object of study: the estimation process of the tire enterprises production competitiveness. The aim of the study - to work out the scientific and methodical tools and practical recommendations for the estimation of the tire enterprises production competitiveness. Methods: abstract-logical and dialectical, systematization and generalization, method of expert evaluations, methods of statistical analysis, synthesis and economic-mathematical modeling, system analysis method. Theoretical and practical results: the scientifically based methodical recommendations for the estimation of the production competitiveness which allow to use on the tire enterprises the generalized system of the indicators in forming the management solutions. Scientific novelty: improved: the concept of the competitiveness of enterprise production, classification of the influence factors on the tire production competitiveness, the process components of the economic mechanism to increase the tire production enterprises competitiveness; further developed: the methodical approach to the complex estimation of the tire enterprises production competitiveness, the methodical approach to the strategic positioning of new and modernized tire enterprises production, the forming the elements of tire enterprise strategy for improving the level of the production competitiveness. Degree of implementation: results implemented in Public JSC "Dniproshina", Ltd. SRC "Consima" (Dnipropetrovs'k), Department of industry of Dnipropetrovs'k Regional State Administration and educational process of the management and finance department of the SHEI "Ukrainian State University of the Chemical Technology" in teaching the subjects "Management", "International Management", "Organization engineering of the chemical industry enterprises", "Forming the business models of the enterprises" for students by specialties 03060101 - "Management of Organizations and Administration", 03060401 - "Enterprise Economy" and 03050701 - "Marketing". Application area: engineering and production of the tires, educational process.