Rachkovan O. Formation of trade enterprises' adaptation strategy

The object is a process formation of trade enterprises' adaptation strategy; the goal is studying the theoretical foundations, developing of methodological and practical recommendations for the formation of trade enterprises' adaptation strategy; the methods are general scientific and specific; the results are studying of theoretical fundamentals and development of practical recommendations for the formation of trade enterprises' adaptation strategy; the novelty is the conceptual apparatus of the theory of strategic management of clarifying the essence of the concept of "аdaptation enterprise", "strategy of adaptation of enterprise", the classification of the types of adaptation of trade enterprises, scientific-methodical approach to the evaluation of the environment profitableness level for trade enterprise, scientific-methodical approach to the assessment of the resource component of the adaptation potential of trade enterprises, methodical tool to complex assessment of adaptation potential of trade enterprise, integrated approach to the formation of retail enterprises' adaptation strategy.