Bogomolova K. The Product Competitiveness Management of Crop-Producing Agricultural Enterprises

In the dissertation theoretical, methodological and practical provisions for the management of competitiveness of products of agricultural enterprises-growing trend of specialization and improve the economic efficiency of their activities are considered. Theoretical basis of formation of competitiveness of products of agricultural enterprises is systematized. Methodological approaches to the assessment and management of competitive products of agricultural enterprises-growing trend of specialization is grounded. The genesis of the competitive structure of target markets for crop production and management of competitive products of agricultural enterprises is investigated. Dynamics of the economic efficiency of the production and sale of certain products of plant growing agricultural enterprises is determined. Structural and dynamic evaluation of the trends of plant products in the target markets of agricultural enterprises is identified. Concept of organizational-economic mechanism of formation and realization of competitive advantages of products of agricultural enterprises-growing trend, which involves comparing parameters of their production and economic potential of the property situation of target markets and further involvement of the relevant management toolkits influence on the process and results of marketing is grounded. Approaches to the strategic management of crop production competitiveness of agricultural enterprises is outlined.