Yashyna I. Management of agricultural enterprises of small business on the basis of marketing

The object of the research is the process of agricultural enterprise management of small business on the basis of marketing. Theoretical and methodological basis of the research is basic thesis of modern economical theory, legislative and regulatory acts of Ukraine on small business development, works of home and foreign scientists and materials of periodical publications which concern separate aspects of the investigated problem, statistical collections of Ukraine, data of accountant and statistical accounting of agricultural enterprises of small business (including Kherson Region). In the process of research such methods were used: dialectical and structural and logical; analysis and synthesis (for separate constituents of marketing complex study of small agricultural enterprises); economical and statistical (for modern state of enterprise management study on the basis of marketing); monographical (for mechanisms study of stable functioning providing of small agricultural enterprises and mechanism of their management on the basis of marketing considering best enterprise practices); the method of correlation and regression analysis (for dependence detection between marketing events and activity results); the method of integral estmation (for factors analysis of marketing environment and elements of marketing complex) and others.