Olenyuk O. Persuasion in Magazine Advertising: Cognitive and Discourse Characteristics.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0416U004658

Thesis Registration Form

0416U004658.pdf

Applicant for

Specialization

  • 10.02.04 - Германські мови

28-10-2016

Specialized Academic Board

К 35.051.15

Ivan Franko National University of Lviv

Essay

Advertising persuasion has been viewed as the transformation of the picture of the world. Six key concepts profiled in the US advertising discourse have been singled out. The structures of the frames of an addresser and an addressee have been represented. The picture of the world generated by two different temporal segments has been presented.

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Files

aref.doc

dis.pdf

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