Demchuk O. The efficiency of processing and distribution of milk in the agricultural enterprises

The thesis have the theoretical generalization done and suggestion on solving the scientific problem made – improving the processing efficiency and marketing milk by implementing the strategy of agricultural enterprises development, which are the basis for the following conclusions: Profound interpretation of the processing efficiency and marketing milk, considered as the impact of business entities in the value added goods formation, which involves promoting the final product on an industrial basis. Groups of factors, that affect the performance efficiency of agricultural enterprises in the marketing environment at the macro and macro level, have been systematized. At the macro level, under the terms of production, processing and marketing of milk the factors were grouped by legal, demographic, socio-cultural, natural and environmental, scientific and technological grounds. At the micro level factors are distributed by market players, such as competitors, suppliers, customers, contact audience.