Moskvyak Y. Competitive-innovative mechanism of tourism enterprises management

Research object: process of the management for enterprises in sector of tourism. Objective: scientific justification of the recommendations on the formation and implementation of competitive and innovative mechanism for management of tourism enterprises. Methods: economic-evolutional, competitive and innovative, content analysis, structural-functional, analytical and logical design, statistical, SWOT-analysis, cluster. The novelty: for the first time proved the theoretical background and practical recommendations on design, evolution, modification and deconstructing of competitive-innovative mechanism of management of enterprises in tourism sector and formed an appropriate organizational and economic mechanism that reflects the scope, purpose, objectives, main actors and expected results from the implementation in practices of management, improved scientific approaches to the interpretation of the main stages of the evolution of scientific views on the organization of tourism activities, scientific understanding of the current trends of tourism business development in Ukraine, the interpretation of the competitive situation in the market of tourist services and products and evaluation of innovative potential of tourism enterprises development in Lviv region, conceptual principles of clustering of tourism enterprises. Scope of application: in the activities of state and local authorities, including the Lviv City Council, in the educational process of PHEI "Lviv University of Business and Law" in teaching of subjects "Management", "Marketing", "Labor Economics and Labor Relations".