Zhyliakova O. The formation of anti-crisis strategy retail trade enterprises

The object is a process the formation of the anti-crisis strategy of the enterprise; the goal is studying the theoretical bases, the development of methodological and practical recommendations for the formation of anti-crisis strategy of retail trade enterprises; the methods are general scientific and special; the results are studying of theoretical foundations and development of practical recommendations on the formation of anti-crisis strategy of retail trade enterprises; the novelty is the conceptual apparatus of crisis management theory in terms of clarifying the essence of the concepts of "anti-crisis strategy of the enterprise", "internal anti-crisis resistance," scientific and methodical approach to the formulation and implementation of anti-crisis strategy of retail trade enterprises, scientific and methodical approach to the evaluation of the confrontation opportunities retailers turbulent processes of the environment, the system of indicators to measure the internal anti-crisis stability, scientific and methodical approach to the choice of the type of anti-crisis strategy of retailers; methodical bases of formation of anti-crisis program retail trade enterprises.