Diachuk O. U.S. Public Service Advertising Discourse: Lingual Axiological Aspect

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0416U005781

Thesis Registration Form

0416U005781.pdf

Applicant for

Specialization

  • 10.02.04 - Германські мови

21-12-2020

Specialized Academic Board

Д 26.054.04

Essay

This paper focuses on the study of the U.S. public service advertising discourse from the lingual axiological perspective based on the visual public service advertisement. The thesis clarifies the notion of public service advertising discourse as a complex entity of lingual axiological, communicative, semiotic and pragmatic profiles. It applies a comprehensive methodology which helps to reveal the axiosphere of the discourse, to single out the verbal and nonverbal means of its representation, to identify the speech act features. The dissertation highlights the main axiological communicative strategies and offers a list of their tactics in the U.S. public service advertising discourse.

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Files

aref. Дячук О.В. 16.11.2016р..doc

dis_Дячук О.В._07.12.16.2016р..doc

dis_Дячук О.В._07.12.16.2016р..doc

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