Savchuk A. Information support of strategic marketing in trade

Theoretic and methodological principles of strategic marketing information support formation and their implementation investigated in dissertation. The concept of "information cycle of strategic marketing" was grounded. Goals, objectives, principles and stages of information support of strategic marketing are defined. The classification of strategic marketing information was developed. Specified using of information technology on commercial enterprises during the fulfillment of strategic marketing activity was investigated.The state and trends of trade enterprise development, level of strategic marketing usage, perspective directions of marketing strategies development in trade are analyzed. The ways of strategic marketing information improving defined. Recommendations for structuring and filling of strategic marketing database of trade enterprise are given. The algorithm of software choice for tasks of strategic marketing of trade enterprise was proposed. Methodological principles of marketing strategy monitoring implementation of trade enterprises are given.