Polyakh V. Marketing Strategy of Pig Farming Development at Agricultural Enterprises

The object of the research is formation and implementation the process of marketing strategy of pig farming development at agricultural enterprises. The aim of the thesis is a theoretical study and the development of guidelines on the formation and implementation of marketing strategy of pig farming development at agricultural enterprises. Scientific innovation is the conceptual foundations for informational and marketing organizationand cluster and develop guidelines for the implementation of marketing strategy of pig farming development at agricultural enterprises on the basis of complex analysis of the marketing environment. The research used methods: terminology; systematic and structural; SWOT- and PEST-analysis; abstract and logical; statistical; monographic and graphics. Theoretical and methodological provision of the thesis brought to the level of specific teaching materials and practical recommendations for the development of marketing strategy of pig farming development at agricultural enterprises. Scope - agricultural enterprises, governments, universities.