Shmatko K. The strategy of development of the market of insurance services of Ukraine taking into account loyalty of insurers

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0417U000185

Applicant for

Specialization

  • 08.00.03 - Економіка та управління національним господарством

12-01-2017

Specialized Academic Board

Д.17.127.01

Essay

This dissertation is devoted to solving scientific and applied tasks related to the theoretical and methodological positions of the development and substantiation of practical recommendations for the formation of the strategy of development of the insurance market taking into account the loyalty of insurers. During the research the role and importance of the Ukrainian insurance market were determined. The essence of the concepts of 'insurance market' and 'market of insurance services' were analyzed, and as a result it allowed to prove a difference between these categories and to offer own determination of the term 'market of insurance services'.

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