Sergiienko K. Means of Ethno-Сultural Politeness Strategies Manifestation in the Ukrainian and English Business Correspondence

The thesis deals with integrated study of the means of ethno-cultural politeness strategies manifestation in the Ukrainian and English business correspondence. The definition of the concept politeness has been given, the positive and negative politeness strategies in the Ukrainian and English business correspondence have been specified and singled out. Differences in the awareness and interpretation of politeness as ethno-cultural category influencing communicative behaviour of the Ukrainians and the British have been revealed. Comparative analysis of lexical, lexico-syntactic, grammatical and syntactic means of ethno-cultural politeness strategies in the Ukrainian and English business correspondence has been carried out. Isomorphic and allomorphic lexical, lexico-syntactic, grammatical and syntactic means of ethno-cultural politeness strategies manifestation in the Ukrainian and English business correspondence have been identified.