Nazarova T. Managing financial potential of industrial enterprises on the basis of a synergistic approach

3. The object of study: the formation mechanism of financial management industry based on a synergistic approach. The study examined: a set of theoretical, scientific, methodological and applied the provisions on the financial potential of industrial enterprises on the basis of a synergistic approach. Objective: scientific substantiation of theoretical and methodical positions and develop practical recommendations for the management of industrial enterprises on the basis of a synergistic approach for assessing the financial potential. Methods: structural and logical analysis; methods theoretical generalization (abstract logical and dialectical); economic and statistical (factor analysis, cluster analysis, taxonomy method); expert evaluation; graphic. Theoretical and practical results, is to improve theoretical positions and methodical recommendations on financial potential of industrial enterprises and the efficiency of its use, aimed at the development and implementation of measures to ensure the financial stability of the company. Scientific novelty: A scientific and methodical approach to the evaluation of the financial capacity of the industrial enterprises using the method of principal components and ranking companies in terms of development (high, medium, low), based on the use of economic and mathematical model of integral index FPPP; reasonable and scientific-practical approach to evaluating the effectiveness of the implementation strategy for the growth of financial potential, based on a comprehensive assessment and predictive factors that affect the level of the financial capacity of enterprises. A matrix formation current funding allocation zone surplus and a balanced current funding deficit, provides the basis for optimization of current funding. Based on a comprehensive assessment identifies priority activities that form the plan implementation strategy for the growth of the financial capacity of enterprises. Degree of implementation: JSC "Harkivholodmash", LLC "Kharkiv plant road construction and utility vehicles", LLC "Mashhidropryvod." recommended for use in the Department of Economics and municipal property Kharkiv City Council and in the educational process NTU "KPI". Scope: the practice of financial engineering enterprises.