Kovtun V. Reputational risks and their impact on the economic security of enterprise (according to the materials of Ukrainian companies soft drinks)

The thesis is dedicated to generalization and elaboration of theoretical positions, development of new methodical approaches to the assessment and management of reputational risks of company. The research describes methodical instruments of reputational risks evaluation of the enterprise based on the principles of system-functional and process approaches and outlines the contours of the synergistic impact of risk factors with regard to target groups of stakeholders in the reputation matrix of the enterprise, and to determine the integral index of reputational risk subject of economic and select management methods. The classification of the reputational risks of the enterprise is elaborated by introducing characteristics sphere of emergence. The gradation levels of reputational risk of the enterprise for ranges of integral index are improved and the technology of the impact of reputational risk to economic security measurement is developed. Unlike existing it allows to combine financial and non-financial indicators and build a diagnostic map that identifies the need for reactive or proactive reputation risk management of the enterprise. Comparative analysis of reputational risks and the economic security of Ukrainian producers of soft drinks are carried out. The methodological principles of determining the nature and multiplier impact of reputational risk on its economic security are adapted to establish direct links stochastic, neutral and reverse impact and to determine the necessary and sufficient conditions for the formation of such links.