Vakar T. Branding of rural areas

Objective: to study theoretical and methodical positions and develop practical recommendations for implementing a branding policy of rural areas. Object: the formation and implementation of regional branding as an instrument of socio-economic development of rural communities. Methods: abstract logic; monographic; comparison; statistical and economic; correlation and regression analysis. Theoretical results: the basis for the further enrichment of the theoretical and methodological foundations and practical recommendations for implementing a branding policy of rural development. Practical results: the scientifically-grounded recommendations on the implementation of branding in rural development policy. Scientific novelty: The structural-logical model branding of rural areas, based on the use of tiered approach to the study attributes, images and perceptions of brands, the formation parameters of evaluation of the process of creating and implementing branding projects as multilevel system of social and economic relations with the prediction time horizons brendoutvorennya. Degree of implementation: Vinnytsia regional association of business protection, rural community with. Stodultsi Zhmerinskogo region Vinnytsia region, JSC "Vinnytsya Oil and Fat Plant" FG "Rozhepy" VNTU. Effectiveness: results of the study contribute to the implementation of branding in rural development policy. Scope: central and local executive authorities, local governments, universities economics.