Trushkina N. Organization of the marketing activity of coal-mining enterprises in an irregular demand environment

Object of the study is processes to organizations marketing activity of coal-mining enterprises in modern condition of the development of the economy. Objective of study is development of the theoretical positions, development scientifically-methodical approach and practical recommendation on improvement of the organizations marketing activity of coal-mining enterprises in condition of instability demand for coal. Methods of research are analysis and syntheses, structured-logical, statistical analysis, forecasting’s and comparisons, analysis hierarchy (method T. Saati), economic and mathematical. Theoretical and practical results: the development theoretical basis to organizations marketing activity of coal-mining enterprise with provision for specifics of their operation; methodical base to organizations marketing activity of coal-mining enterprises in modern condition of the development of the economy of the Ukraine. Novelty is the most further development of the theoretical positions, development scientifically-methodical approach and practical recommendation on improvement of the organizations marketing activity of coal-mining enterprises in condition of instability demand for coal. Degree of the introduction by Committee Sovereign Pleased Ukraine with questions fuel-energy complex, nucleus politicians and nucleus safety, Research center "Vugleinnovaciia", coal-mining enterprises. Sphere of use is coal-mining enterprises.