Chorniy B. Formation and development of small enterprises in rural green tourism

In dissertation work the socio-economic essence and ecological precondition of small enterprises in rural green tourism are defined, the European experience of functioning of small enterprises in rural green tourism is analyzed, methodical bases of estimation of socio-economic and ecological efficiency of entrepreneurial activity in rural green tourism are developed. The features, specialization and efficiency of functioning of small tourist enterprises in the countryside have been determined and analyzed, the structure of the tourism product has been substantiated and the tourism market has been segmented, problems and tendencies of small business development in rural green tourism have been analyzed. The directions of improvement of institutional and financial-investment factors of development of small enterprises are also determined, the use of social innovations and increase of employment of the population in small tourist enterprises in the village are grounded, directions of strengthening of ecological functions of small enterprises in rural green tourism are determined.