Holub M. Evaluation of the ecotourism potential as a state regulation component of its development in Ukraine

The thesis is devoted to development of theoretical positions, methodological approaches and practical recommendations for assessment of the potential of development of ecological tourism. The existing scientific approaches and refined essence of the concept "ecological tourism" were studied. Theoretical and methodological approach to the certification of tourism stakeholders, which is based on the evaluation criteria ecotourism services, was improved. Methodical provision of assessment of the level of potential development of ecological tourism was created. Methodical approach to evaluating the potential of ecological tourism of territories of natural reserve Fund of Ukraine was proclaimed. The classification of types of ecological tourism, depending on the level of training of visitors and the purpose of travel was proposed. Further development of organizational support for the formation and implementation of components of the state program of development of ecological tourism was made. Key words: state regulation, eco-tourism, capacity assessment, certification, development instruments.