Azizov O. The Organizational and Economic Mechanism of Agricultural Enterprises Sales Management

The dissertation is devoted to the substantiation of directions and development of applied recommendations for the construction and functioning of the organizational and economic mechanism of management of marketing activities of agrarian enterprises. The conceptual-categorical apparatus of researches of sales activity of agrarian enterprises was identified. The conceptual principles of formation and functioning of organizational and economic mechanism of sales management of agrarian enterprises products are substantiated. The process of formation of competitive and conjuncture characteristics of target markets for agricultural products production has been studied. Structural-dynamic tendencies of changes in the level of economic efficiency of production and sales activity of agrarian enterprises are determined. The principles and criteria of efficiency, as well as peculiarities of construction of management systems for sales of agrarian enterprises products, were substantiated. The role and importance of integration tools for increasing the efficiency of sales of agricultural products are outlined. The organizational principles of improving the management of marketing activities of agrarian enterprises are determined. The conceptual principles of constructing the organizational and economic mechanism of management of sales activities of agrarian enterprises based on the identification of the systemic nature of the influence of competitive and opportunistic factors of its implementation with the use of methodical approaches to assessing the effectiveness of the functioning of marketing channels of promotion and commercial channels of market distribution of products, as well as the comparison of these estimates, is substantiated. with the results of identification of sales opportunities of the enterprise. The directions of improving the management of sales of agrarian enterprises in the domestic market by means of substantiation of marketing and marketing policy development strategies according to the criterion of the expected economic efficiency of production and commercial activity are formalized.