Diadin A. Assessment of the effectiveness of entrepreneurship in retail trade

Object - the process of assessing the effectiveness of entrepreneurial activity in retail; goal - substantiation of theoretical positions and development of scientific and methodological and applied recommendations for the assessment of the effectiveness of entrepreneurial activity in retail trade; methods - general scientific and specific; results - devel approx theoretical concepts and develop ka scientific guidelines, application assessment tools to improve business efficiency in the retail trade; novelty - grapho-analytical method for estimating the intensity of external factors influence on entrepreneurial activity in retail trade; scientific and methodical approach to express assessment of the efficiency of entrepreneurial activity in retail trade; the hierarchical model and comprehensive assessment of the efficiency of business activity in the retail trade; conceptual apparatus of the theory of entrepreneurship; conceptual basis for assessing the effectiveness of entrepreneurial activity in retail; a system of indicators for a comprehensive assessment of the efficiency of entrepreneurship in retail.