Ratуnskyi V. The peculiarities of the usage of marketing apparatus in the sphere of resource maintenance of industrial enterprises

The dissertation thesis is devoted to the study of the peculiarities of the usage of marketing apparatus in the sphere of resource maintenance of industrial enterprises. The current stage of development of business entities is characterized by significant innovation developments in all directions and areas of national economy and enterprise management. The systemic solution of organizational, technical, economic, legal problems and problems of intellectual development of entrepreneurship is impossible without the functioning of well-established management system and resource maintenance. The qualitative, progressive and innovative resources and the ways of their usage and implementations form the basis of the effectiveness of the final results of economic activity, products or services and determine the market success of the enterprise. Meanwhile, the progressiveness, innovation or rarity of the resource define the tasks of further development of marketing tools in the system of enterprise resource maintenance. These and some other issues actualize the deep study of modern regularities of formation and movement of resources in the production process, and the use of efficient marketing tools to achieve the effective resource maintenance in accordance with the requirements of Euro-integration process.