Poznikhirenko Y. Motivational base of ergonomics as signs of the sociocultural space of Ukraine and the English-speaking countries (based on the names of catering establishments)

This thesis offers a new approach to studying the motivation base of ergonims as signs of the sociocultural space of Ukraine and the English-speaking countries (based on the names of catering establishments). The mechanisms of internal programming the motivational base of the names of catering establishments of Ukraine and English-speaking countries have been revealed and they have been systematized due to the actualization of motivational features in the research. The motivators have been described. They are based on the names of catering establishments of Ukraine and the English-speaking countries and they have acquired the status of the socio-cultural signs. An ergonomic map has been created with the names of catering establishments of Ukraine and the dominant motivational sign has been recorded there in the choice of the names for each region. Common and distinct tendencies have been established in the choice of motivational features for naming catering establishments of Ukraine and English-speaking countries.