Danylenko V. Managing the competitiveness of grain-producing enterprises in an unstable market situation

In dissertation work the decision of an important scientific task of substantiation of theoretical, methodical and applied provisions concerning the management of competitiveness of products of agrarian enterprises-producers of grain in conditions of unstable conjuncture of target markets is made. The genesis of the conceptual-categorical apparatus of researches of competitiveness of enterprises and their products is explored. The conditions of competition on the markets of agricultural raw materials with unstable conditions are substantiated. The existing methodological approaches to assessing the competitiveness of grain-producing enterprises are analyzed. The state of affairs and competitive structures of target markets of grain-producing enterprises have been identified. The structural-dynamic characteristics of the performance of the activity of grain-producing enterprises in the context of changes in the conditions of target markets of sales are determined. The assessment of the competitiveness of grain-harvesting enterprises and the effectiveness of its correction procedures is carried out. The scenarios of increasing the efficiency and competitiveness of grain-producing enterprises are outlined. The sales technologies of increase of economic efficiency of production and sale of grain are isolated and grounded. Integration mechanisms of increasing the competitiveness of grain-producing enterprises are substantiated. The conceptual principles of constructing a mechanism for managing the competitive behavior of grain-producing enterprises on target markets with unstable conditions are grounded on the basis of the choice of a rational combination of tools and procedures for influencing the economic efficiency of the production and commercial activity of commodity producers.