Pavlova M. Management of goods assortment in the retail networks of large scale trade enterprises

Object: process of formation of network structures in retail trade and management of assortment of goods. Purpose: to substantiate scientific-methodical and applied principles of management of the range of goods in retail networks of large-scale trade enterprises and to develop approaches to its strategic development. Methods: abstract-logical, theoretical generalizations; systemically evolutionary; structural econometric methods; institutional analysis; matrix method. It is offered: the substantiation of theoretical and methodical principles of the assortment of products, methodical approaches to assortment management on the basis of assortment structure, conceptual approaches to the management of the range of goods and to stimulate their sale on the basis of merchandising tools, theoretical and methodological provisions for the development of assortment strategies. Scope of usage: The Ministry of Economic Development and Trade of Ukraine, entrepreneurs.