Denysiuk Y. Memorandum as Institutional Discourse Genre (on the basis of Barack Obama’s presidential memoranda issued in 2009−2016)

The research concentrates on the complex analysis of the genre of presidential memorandum (on the basis of Barack Obama’s presidential memoranda (2009 − 2016) on the semantic and communicative-pragmatic levels. The texts under study have been subdivided into thematic groups and applying the computer program of content analysis, the liguocultural codes in the texts of the four main groups have been established. By means of computer content analysis, pragmatic categories of the texts have been analyzed and the predominance of modalities of manner, negation and intensity has been established. It has been discovered that the efficiency of presidential memoranda is reflected in the frequent use of performative verbs which determine their communicative-pragmatic types, namely: memorandum-prescription, memorandum-determination, memorandum-declaration, memorandum-evaluation.