Savchuk V. Marketing management of the organic sector of agrarian economy

Purpose: to substantiate theoretical and methodological foundations and to develop practical recommendations regarding the marketing management of the organic sector of agrarian economy. Object: process of marketing management of the organic sector of agrarian economy. Methods of research: abtract-logical, sociological survey, correlation-regression analysis, ADL matrix. Theoretical results: the basis for further development of theoretical and methodological foundations as well as practical recommendations regarding the marketing management of the organic sector of agrarian economyis created. Practical results: scientifically substantiated practical recommendations for the marketing management of the organic sector of agrarian economy are developed. Scientific novelty: the conceptual approach to managing the organic sector of the agrarian economy is substantiated; this approach is based on the combination of public-private partnership and marketing of mutual relations, the synergy of which will provide state financial and organizational support, reduction of transaction costs of producers of organic goods, development and strengthening of social ties, individualization and personalization of relations, goods and services, the formation of completed value chains, long-term relationships, competitiveness and strengthening of market positions. The degree of implementation: the Administration of Agricultural Development of Zhytomyr Regional State Administration, TOV (LLC) “Scientific and Research Production Enterprise Polissia Organik”, PAT (PJSC) Zhytomyr Butter Plant, ZNAEU. Efficiency: the results of the research contribute to the increase of the efficiency in marketing management of the organic sector of agrarian economy. Sphere of use: central and local executive authorities, local self-government bodies, higher educational establishments, entities carrying out organic production.