Ivanochko N. Management of sales activities of meat-processing enterprises

The theoretical, methodological and scientific applied aspects of management sales activities of meat-processing enterprises are researched. The conceptual apparatus on the subject of the research has been clarified, the concept of management of sales activities has been supplemented and the factors influencing the marketing of production of the enterprise have been determined. The methodological principles of management of sales activities of the enterprises are substantiated. The analysis of management of sales activities of meat processing enterprises was created out; an estimation of the state, trends and prospects of the external medium-high meat processing enterprises of Ivano-Frankivsk region was conducted. The resource potential and sales channels of products of meat processing enterprises of Ivano-Frankivsk region are characterized. The prospective directions of development of sales activities of meat processing enterprises are determined, a set of measures for rationalization of the organizational structure of meat processing enterprises has been developed, and measures for improving the economic mechanism and proposals for increasing the efficiency of management sales activities of meat-processing enterprises have been developed.