Holovina N. National regulation of baby food products market

The thesis is devoted to generalization of theoretical foundations and substantiation of practical recommendations on national regulation of baby food product market in Ukraine. Based on the analysis of economic sources and the systematization of the material, the conceptual and categorical research apparatus has been improved in the context of clarifying the interpretation of the content of the concepts "national regulation" and "national incentives", taking into account the integrity of the interaction of the implementation of processes with the aim of providing certain guarantees in the context of further integration into the world economy in implementing a clear organizational and economic mechanism for regulating baby food product market. It is substantiated that the quality management system acts as an instrument of national regulation of the baby food production and a component of the strategy for the development of the baby food industry. It is suggested to improve the methodical approach to marketing research of the baby food market taking into account the innovative aspects of its development and to develop an organizational and economic mechanism for regulating baby food product market, which provides for the formation of a set of measures at the national level.