Kravchenko T. Organizational-Economic Mechanism of Managing Process of Promotion of Innovative Products to the Market

Object: process of promotion of innovative products to the market. Purpose: development the organizational-economic mechanism of managing process of promotion of innovative products to the market to obtain additional profit by its manufacturer. Methods: empirical and statistical; abstract-logical, experimental-theoretical; systemic, situational and project management approaches; methods of simulation and structural-functional modeling; BPMN notation system dynamics. It is offered: first: developed concept of organizational-economic mechanism of managing process of promotion of innovative products to the market; it is improved: the method of the formation the potential market for innovative products; the method of planning of process of promotion of innovative products to the market; the method of developing a strategy for managing the process of promotion of innovative products to the market; gathered subsequent development: the approach to forming the budget of process of promotion of innovative products to the market; the approach to assessing the competitiveness of innovative products. Sphere of the use: regional state administrations; universities; economic entities of promotion of innovative products to the market (including start-ups).