Dyachenko Y. Management of the meat processing enterprises competitive strategy

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0418U003623

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

02-11-2018

Specialized Academic Board

Д 41.088.05

Odesa National Academy of Food Technologies

Essay

The thesis is dedicated to the development of theoretical and methodological approaches to managing the competitive strategy of meat processing enterprises. The meat processing industry is one of the largest and most important branches of the food industry. With increasing competition in the domestic market and decrease in real incomes of the population, it becomes more difficult for enterprises to function effectively. Therefore the development of an effective mechanism for managing a competitive strategy is crucial. The author analyzes the essence of the competitive strategy definitions, namely: "product competitiveness", "enterprise competitiveness", "enterprise competitiveness management", "competitive strategy".

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