Zintso Y. The Marketing Management of Ukraine’s Farms.

The dissertation is devoted to the development of theoretical, methodological and applied principles of marketing management for farming enterprises as well as argumentation of the practical recommendations in order to improve their efficiency in terms of agrarian business structure. The study explores main concepts and terminology used in agricultural marketing management, extends the research tools that influence the process of marketing management and provides a comprehensive system of marketing management for farming enterprises. The results of the study aim to improve agricultural marketing in Ukraine. The study also examines the role of farming enterprises on the resources market and the influence of marketing management on farms general profitability; it offers recommendations for increasing the efficiency of agricultural marketing in the context of global agricultural marketing experience and provides suggestions for sustainable economic development of farming enterprises in Ukraine.