In the dissertation theoretical generalizations were made and the new solution for the actual scientifically-engineered task of problem concerning strategic management of competitiveness of farms is proposed. Solving this task will help strengthen the competitive position of the farms in the region with regard to direct and potential competitors. The obtained scientific results give grounds for the following conclusions. Taking into account the peculiarities of the development of the agrarian sector of the economy and the strengthening of the competitiveness of agro holdings, the existence of many obstacles and problems in the development of farms (unsatisfactory technical and technological support, under-priced sales of own products, complications in marketing and product sales, constant seasonal inflation processes, inaccessible credit resources and state subsidies, which led to a decrease in their competitiveness), the question arises of the strategic management of their competitiveness. In this context, the term "strategic management of farming" is considered by the author as "a set of knowledge, skills and abilities of farmers in the adoption and implementation of strategic decisions that are developed under conditions of uncertainty and instability of the external environment, usually using only their own labor, production and financial resources" . At the same time, operational management, strategic planning and farmer policy are considered as components of strategic management, and not their derivatives. Strategic analysis based on the systematic approach of studying the interconnections of quantitative and qualitative characteristics of farm development taking into account restrictive factors of competitiveness, which include insufficient demand for products, weather conditions, labor shortages, limited access to materials and equipment, financial constraints and level of managerial competence , allowed to formulate goals that together allow to solve key problems and to identify reserves for improving the efficiency of the economy the activities of farms in accordance with the state of their internal and external environment. Application of the AGMEMOD model enabled Ukraine to forecast the development of farms in the context of sustainable development of rural areas, namely: yield, gross crop and sown area of main crops, EBITDA, changes in demographic indicators and GDP of the Khmelnitsky region in a basic and optimistic variant of the forecast, the results of which gave the opportunity to substantiate competitive strategies, the implementation of which will ensure an increase in volumes of sales, profits, market share and penetration to new market segment and more. The proposed conceptual approach to strategic farm management competitiveness is a set of interconnected forms, methods and values that contribute to satisfying the needs of increasing the competitiveness of farms, on the basis of which a power strategy for the development of farms is carried out and the identification of potential opportunities for its implementation. The dissertation defines the components of ensuring the implementation and development of advanced technologies for the development of farms, which include: technical and technological (skills of working with statistical data and other information, introduction of the latest innovative strategies and concepts, application in the production of high technology and innovative technologies, etc.), legally -scientific (understanding of the legislative framework of Ukraine, knowledge of laws and possible legislative changes, study of foreign experience in the construction and implementation of a strategist ) and (knowing the potential for regional development, local needs awareness, communication and farmers government, solidarity and responsibility for the community, administrative skills, management style, competence). It is proved that in order to increase the competitiveness of farms, it is expedient to create agro-industrial associations whose activities are carried out on the basis of a non- profit partnership, which will promote the attraction of additional resources, optimization of processes of sale and processing of products, the formation of its own budget, etc.
