Gulieva D. Instantiation of communicative strategies of positive / negative evaluation in Anglo-American non-official communication

The object is communicative positive / negative evaluation strategies embodied in the verbal and non-verbal actions of participants in Anglo-American informal communication. The subject is perceptual, cognitive, affective, and will-identifying factors that determine the communicative meanings of verbal and non-verbal actions of the subjects of evaluation. The aim is to identify and describe the constitutive features of positive and negative evaluation strategies communicated in Anglo-American informal communication. Scientific novelty: for the first time, the taxonomy of communicative strategies of positive/ negative evaluation has been worked out on the basis of consideration of the motives / intentions of the subject, the grounds for evaluation, the vector of the interactive directionality of the strategy; the principles of interaction of verbal and nonverbal means of communication in updating evaluative communicative meanings are determined; the characteristics of the respondent actions of the communicative strategies of positive / negative evaluation were revealed. The theoretical value is determined by its contribution to the theory of communication; linguistic axiology. The practical value is that its results can be used in courses of lexicology, stylistics, grammar of English, general linguistics, in special courses on the theory of communication, cognitive linguistics, linguistic axiology, and further research. The research method integrates the possibilities of structural and cognitive-communicative paradigms of linguistics. The Conversion Analysis Toolkit is used to distinguish the dialogic evaluations exchanges. The inference analysis is involved in the reproduction of the communicative process of reference processes and allows us to take into account the perceptual, cognitive, affective and volitional factors. An inference analysis is based on structural-semantic and stylistic analysis data; analysis of up-to-date components of the semiotic field of non-verbal communication; analysis of the interaction of verbal and non-verbal communicative actions. Quantitative analysis is used to determine the relative weight of different strategies of positive / negative assessment in Anglo-American informal communication; statistical analysis - to confirm the sufficiency of the sample.