Marchyshyn N. Formation of the innovative marketing system at the enterprise

Object – the processes of forming an innovation marketing system at the enterprise. Purpose – to substantiate theoretical and methodical principles and develop practical recommendations for the formation of the innovation marketing system at the enterprise. Methods – general scientific and special: generalization, analysis and synthesis, retrospective analysis, statistical analysis, interval modeling, correlation-regression analysis, graphical and abstract-logical. Results are realized by improving the theory and practice of forming the innovation marketing system at the enterprise in the part of improving organizational and methodical principles that will ensure its progressiveness in the adoption of rational marketing decisions. Novelty is based on theoretical and methodological substantiation and the development of practical recommendations for the formation of the innovation marketing system at the enterprise. Introduced in the activity of PJSC Ternopil Dairy Plant, Buchatskyi Cheese Factory LLC, Halychyna Lasunka LLC, ROSSA LLC, Department of Strategic Development of the Town of Ternopil Town Council, Ternopil National Economic University. Scope of use – activities of enterprises of the food industry.