Bochkarov D. Increasing the efficiency of using information and communication resources of tourist enterprises

The dissertation is devoted to the improvement of theoretical positions, the development of theoretical foundations and practical recommendations for improving the efficiency of the use of information and communication resources of tourist enterprises. The essence of informational and communal resources of tourist facilities has been identified. It is supplemented with specific information and information resources of tourist attractions. The science-methodical pidhod is pushed aside to the effectiveness of informational and informational resources of assistance. The external features of formation and use of information and communication resources of tourist enterprises are investigated. The characteristics of information and communication resources of tourist enterprises are determined. The effectiveness of using information and communication resources of tourist enterprises is determined. The ways of increasing the level of individualization of tourist services due to the uniqueness of information and communication resources are proposed. The possibility of increasing the efficiency of using information and communication resources due to their equilibrium is substantiated. The information and communication potentials of tourist enterprises are determined.