Kovylina M. State regulation of the development of maritime tourism in Ukraine

The research is devoted to the substantiation of theoretical and practical principles of state regulation of the development of maritime tourism. The dissertation determines that it is expedient to consider sea tourism as activity related to the provision of tourist and recreational services (cruise, yachting, beach, diving, fishing, surfing, etc.), using the resources of the sea and coastal areas. Identified factors that influence the development of maritime tourism. The components of the socio-economic system of development of maritime tourism are defined. It is substantiated that the formation and implementation of the mechanism of state regulation of sea tourism envisages, first of all, the timely and effective planning of development of maritime tourism activity at the international, national and regional levels. The state of state regulation of development of maritime tourism in Ukraine is determined by conducting factor analysis using PEST and SWOT methods. The organizational model of ensuring the mutual harmonization of interests of subjects of the concept of state regulation of development of maritime tourism in Ukraine is offered. The methodical approach to the assessment of the effectiveness of the mechanism of state regulation of the development of maritime tourism in Ukraine is substantiated, which involves the construction of a qualimetric model and the determination of factors for the formation of demand for maritime tourism services. The structure of the marine transport-tourist cluster is proposed and the factors influencing the efficiency of its operation are identified.