Galytska Y. Social Stratification Factor in Modern English Naming.

The thesis gives insight into the realization of perfume and cosmetic naming which reflects the social stratification aspect. The research focuses on the peculiarities of naming and main features of perfume and cosmetic names. Perfume and cosmetic names verbalize all peculiarities, qualities, individual characteristics of the goods. These names create the naming space consisting of four nominative components: brand, basic, genitive, functional-descriptive names. It is the basic nominative component that reflects the main part of information about the perfumes and cosmetic goods. This basic nominative component is verbalized by a word, phrase and sentence. Phrases prevail in the basic component verbalization. The basic nominative components are formed by proper names, common names, borrowings and occasional word coinages. Proper names are divided into person names and place names. Common names can be streamed into nine lexico-semantic groups: social realities, psycho-emotional state, unreal world phenomena, cognizing, objects of real world, colour, botanical terminology, zoological names, temporal markers.