The thesis is devoted to solution of the scientific assignment, which lies in deepening the theoretical and methodologicalprovisions and providing practical recommendations of directions of raising the effectiveness of management of fixed production assets of printing enterprises of Ukraine. On the ground of the analysis of scientific sources the definitions of the notions “fixed production assets” and “management of fixed production assets” were clarified. It is suggested to understand the management of fixed production assets as the process of formation and realization of the reproduction policy of fixed production assets, substantiation of the ways of their most optimal usage proceeding from strategic targets of the activity, possibilities of an enterprise and demands of the market environment. The scientific and methodological approaches and methods of estimation of the effectiveness of management of fixed production assets were systematized, and hereon the scientific and methodological approach to estimation of the effectiveness of management of fixed production assets was improved. It allows to receive an analytic base for taking effective managemental decisions on the ground of available, public information of financial reporting, to determine a vector of management by means of construction of the effectiveness matrix of management of fixed production assets. The methodological provision of the analysis of comparative effectiveness of management of fixed production assets, which may be used by printing enterprises for detection of the reserves of its growth, was developed. The indicators of the structure, the condition and effectiveness of usage of fixed production assets of printing enterprises were analyzed. The factorial influence to the indicator of capital productivity ratio was analyzed, and estimation of the effectiveness of management of fixed production assets of printing enterprises was conducted. While conducting estimation and analysis, the specificity of printing enterprises and the particularities of their fixed production assets were taken into account. On the ground of the conducted estimation the bidimensional matrix of the effectiveness of management of fixed production assets, which allowed to arrange the enterprises into groups according to the management type (extensional or intensive), was constructed, and the estimation of comparative effectiveness of management of fixed production assets of printing enterprises was conducted. Hereon the reserves of raising the effectiveness of management of fixed production assets for the enterprises of the approbation basis were identified. On the ground of analysis and systematization of the factorial influence of management of fixed production assets of printing enterprises such key determinants of raising its effectiveness as macrolevel, mesolevel and level of enterprises were detected. The conceptual provisions were improved, the full-cycle model of management of fixed production assets of printing enterprises was constructed, and the element structure of organizational and economic mechanism of management of fixed production assets of printing enterprises were elaborated, which allowed to suggest a complex of applied recommendations with regard to organizational, technical and technological, social and economic events of fulfilment of changes in the structure of fixed production assets directed at improvement of their condition and raising the results rating of usage. The economic effect from their realization is calculated. The practical importance of the received results lies in the possibility of using scientific elaborations during improvement and elaboration of target-oriented programs of management of development of printing enterprises, provision of raising the effectiveness of investing policy and reallocation of investments for renewal of fixed production assets, improvement of the policy of management of fixed production assets in the process of the activity of printing enterprises.
