Bilous Y. Empirical identification of ideological representations of everyday consciousness.

The dissertation is devoted to the study of the means of identification of ideological representations of everyday consciousness. The dissertation analyzes the content and scope of the concept of «ideology», «representation» and deduces the concept of «ideological representations of everyday consciousness». The peculiarities of the data of representations, the existing methods of their research are considered, attention is paid to the disadvantages of existing methods for their identification. It is proposed to use the method of content analysis for the study of ideological concepts documented in documents. The current conceptual scheme of content analysis and markers of ideological representations can be used to study other social phenomena. In addition, for the identification of actual representations, a survey method is proposed for collecting information and methods of multidimensional analysis - for the analysis of collected data. The practical value of the work lies in the fact that the proposed approach for identifying the indicators of ideological ideas can be useful in studying the actual processes in society and their assessments by the participants of the mentioned processes.