Dmytriyeva N. Conceptual basis for the development of e-commerce in the national economy

The thesis is devoted to the study of theoretical and applied provisions of the development of electronic commerce in the national economy. The paper generalizes and systemizes the definitional and methodological aspects of the study of evolutionary approaches to the interpretation of the essence and genesis of the electronic business. A new direction of scientific research is determined, the content of which is to develop the theoretical and scientific-methodological foundations for ensuring the functioning and development of e-commerce. The factors of intensification and modern determinants of the development of such e-commerce, as well as the role of government regulation in electronic trading activity are analyzed. An empirical analysis of problems, processes and dynamics of modern transformations in the development of electronic commerce in different countries of the world is carried out. In particular, international experience has been generalized, structural changes have been studied, and a methodological tool has been developed for assessing the development of electronic commerce in developed countries, as well as in countries with economies in transition. The modalities for the operation of the functioning of the centers of electronic commerce, modern business models and conceptual bases of the functioning of the complex system "Electronic customs" are considered in detail. On the basis of the analysis, the subject, object, principles, mechanisms, models of arrangements between economic subjects of electronic commerce, both national and international systems of functioning of electronic trading activity as a whole, are concretized. The analysis of mechanisms for enhancing the development of electronic commerce in Ukraine in the context of forecasting the level of demand for information services, using the institutional and organizational framework for reforming state regulation of electronic commerce, provides for the implementation of European mechanisms and tools. The conceptual and methodological approaches to the formation of strategic vectors for the development of electronic systems for supporting exporters of Ukraine are consistently reviewed and the mechanism of the functioning of such systems in the EU and the CIS is analyzed. An estimation of the possibilities of their application on domestic market is given.